Promotions & Mass Communications
Our Promotions & Mass Communications (PMC) suite of services deliver useful, timely and relevant communications to mobile users and provide a recurring revenue stream for mid-sized operators. Currently deployed by leading operators across Africa, PMC provides both push and pull-based content, services and promotions from the operator as well as enterprises – over USSD and SMS.
Push based services include offering SMS bulk messaging for enterprises from brand and product promotions, emergency notification services, such as weather alerts, and content services such as news updates and stock alerts. Pull-based services include voting applications, content downloads, contests and gaming, as well as subscriber self-care and provisioning services.
Combining promotional, infotainment and self-care applications creates a powerful customer connect between operator and enterprise brands and the end customer.